As digital trends evolve each year, marketing professionals should always be aware of changes that easily adapt to emerging technologies and be at the forefront of the market. This will help them gain a competitive advantage and be able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.
Here are 5 trends that you should know about if you belong to the field.
Note: The trends are in no specific order.
1. Search by voice
The search by voice, without a doubt, is increasing in popularity.
These are implemented by intelligent speakers such as Amazon’s Alexa, Apple’s HomePod, Google’s Home and Microsoft’s Cortana that provide immediate answers to user questions and those installed on desktops and smartphones like Siri and Google Assistant that show results of written searches. By 2020, 50% of all queries will be based on the element according to Comscore.
2. Artificial Intelligence & Machine learning
With global leaders like Amazon, Microsoft and Google expanding their resources in artificial intelligence and machine learning, this trend won’t disappear soon.
AI allows marketing professionals to anticipate the likely future models of their customers based on the data collected. With this data, marketers can determine how to better interact with their active buyers using different channels, such as direct mail, sales promotion or digital advertising.
3. Augmented reality (AR) and Virtual reality (VR)
Marketing through augmented and virtual reality.
Augmented reality ads are one of the main applications now used by some companies. It is a way to bring static or unreal environments to a more realistic experience, something that would complement the offer with the “reality” of the buyer. While we all have already adopted Virtual Reality models for marketing and game simulations, Augmented Reality remains a much less explored dimension of this type of reality
Chatbots have increased in recent years and still persist in 2019. According to a research, around 40 percentage of users prefer to use Chatbots as a means of communication over the traditional customer care calls.
Chatbots play a vital role in improving the customer experience and allow marketers to interact better with their audience, without actually doing much. They offer real-time user assistance, dedicated support and proactive interactions where they ask questions to understand the real problem.
5. Personalized content
Since one dimension does not fit all and customers want more relevance, the need for a personalized approach to marketing is increasingly important. Although it is difficult to provide the right content to the right audience at the right time, it will add great value to your content marketing strategy because it plays an important role in increasing user participation rates.
The personalization or personalization of the content for the public is based on the data of the visitors to provide relevant content. It consists of displaying dynamic destination pages based on specific criteria, such as geographic, demographic or behavioral attributes with a highly oriented call to action to convert them more effectively.